Thursday, September 20, 2012

Persuasive Presentations

Giving a persuasive presentation to an audience is one of the more difficult styles.  It takes great confidence and exceptional knowledge of the product, service or concept.

We are often called upon to use persuasiveness in aspects of our lives. We may try to convince an employee to work a weekend shift for us, persuade our neighbors to join a local campaign for city treasurer or make a call to your local politician’s office to get a pothole fixed.  We actually use persuasive methods throughout our daily lives without even realizing it; we try to get our office manager to buy a better tasting coffee for the break room, get our kids to clean their rooms, convince the wife that we need that new big screen TV, or perhaps more serious topics like convincing our partner to buy a new house or that it is time to start a family.
Most people want to share their goals or ideals with others, but often behind that sharing is the desire to impact someone enough to have them agree and even act on that changed opinion.  Some folks shy away from persuasive presentations because they lack confidence.  If you truly believe in what you are presenting, whether a proposal or a new product or service, with your enthusiasm and well researched information you will win your audience over.

In a persuasive presentation, you must deliver enough information to provide your audience with the tools to make a decision at the end of your speech.  Your content should be informative and backed up by examples or statistics, stories that leave an impression or just simply logic.  Your listener must be emotionally drawn into your presentation. So, share an event or experience that your audience can relate to. Get everyone fired up about the issue by explaining how it affects their future.  

Once you have presented your facts sincerely and passionately from your perspective, demonstrate how action or inaction on their part will make all the difference. This is how you create a true connection with your audience. As a presenter, you are the conduit for impacting your audience with the desire to take action, to make a change in their lives, or simply to bring them around to another way of thinking.  

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